PUBLIC DISCUSSION. Polling: predictions, trust and margin of error

Wellton Riverside SPA Hotel

Can we trust the polls? With polls proliferating in the media and with methodological concerns increasing within the polling industry, caution is warranted. This is not to suggest that the general quality of polling data is declining or that the problems facing pollsters have no answers. Still, consumers of polling data need to be more careful than ever. Something has changed about the way voters are willing to share their preferences with pollsters, even when those opinion polls are conducted anonymously. During this discussion, we will identify what has caused that change and, in particular, the role that ‘trust’ plays in voters’ willingness to reveal their political preferences.


Event Agenda:
14:30-15:00 Registration
15:00-15:15 Welcoming Remarks by Dr CDR Grzegorz Lyko, NATO StratCom COE
15:15-16:45 Discussion
16:45-17:30 Coffee & Networking

Location: Wellton Riverside SPA Hotel, 11. Novembra krastmala, 33, Riga

This discussion will be a side-event of the annual conference “The Riga StratCom Dialogue”, that will take place in the National Library of Latvia from 11-12 June this year. The conference is organised by the Riga-based NATO Strategic Communications Centre of Excellence, which is also the home of the peer-reviewed academic journal “Defence Strategic Communications”.

There is no conference fee for this discussion.